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直播、外送…… 是实体书店的自救也是觉醒

| | | | 2020-3-13 10:38

SHISHISHANG,ZIYIQINGBAOFAYILAIZHIBOZAOYIJINGCHENGWEILESHITIXINGYEZIJIUDEGONGSHI。ERXIANZAIJIUSUANSHIMIANXIANGGONGZHONGSHAOXIAN“XIUSE”DESHITISHUDIANYEYISHIDAOLEZHEIZHONGXINGSHIDEZHONGYAOXING。JUBUWANQUANTONGJI,MUQIANYIJINGYOU200JIASHUDIANSHANGXIANLETAOBAOZHIBO。

真人官网娱乐QIANJITIAN,SHOUYIQINGYANZHONGYINGXIANG,DANXIANGKONGJIANZAICHANGSHIDUOZHONGFANGSHISHOUXIAOSHENWEIDEQINGKUANGXIA,ZUIZHONGWEILEZIJIUXUANZEFAQIZHONGCHOU。SHANGYEDICHANGUANCHADANGSHIYEJIECITANTAOLEYIQINGQIJIANSHITISHUDIANDEJIANNANCHUJING。SHUTIANGUOQU,SHITISHUDIANDEKUNJINGYIRANCUNZAI,BINGQIEMEIYOUMINGXIANGAIGUAN,DANSHISHITISHUDIANJINGYINGZHEMENYEMEIYOUQINGYANFANGQI,ZIJIUXINGDONGHAIZAIJIJIKAIZHAN,XINGSHIYUELAIYUEDUO,NEIRONGYUELAIYUEFENGFU,DUIWUYEYUELAIYUEZHUANGDA。

ZUOTIAN(3YUE9RI),DANXIANGKONGJIANLIANHETAOBAOZHIBO、WEIYAviyaGONGTONGFAQI「BAOWEIDULISHUDIAN」ZHIBOQIHUA。ZAIDANXIANGJIESHUDIANDEGONGZHONGHAOFAWENZHONG,GAOXIAOSONG、JIANGSHUYINGDENGXUDUOMINGREN,YIJIYIXIEDULISHUDIANDECHUANGSHIRENFENFENWEISHITISHUDIANFASHENG。YUCITONGSHI,YUELAIYUEDUODESHITISHUDIANJIARUZHIBO,LIANHEPINGTAI……ZHEISHISHITISHUDIANDEYICHANGZIJIU,GENGSHIZHENDANGZHONGYIWAIJIFADEYICIJUEXING。

1

200家书店上线淘宝直播 

店长开启带货模式

3YUE9RIWAN,XUZHIYUANLIANHEWEIYA、TAOBAOZHIBOFAQI“BAOWEIDULISHUDIAN”ZHIBO,DANXIANGKONGJIANDENG6JIADULISHUDIANTUICHUSHOUJIA99YUANDEMANGDAI。JIANGJIE6FENZHONG,MANGDAIXIAOLIANGPO3000JIAN。

真人官网娱乐SHISHISHANG,ZIYIQINGBAOFAYILAIZHIBOZAOYIJINGCHENGWEILESHITIXINGYEZIJIUDEGONGSHI。ERXIANZAIJIUSUANSHIMIANXIANGGONGZHONGSHAOXIAN“XIUSE”DESHITISHUDIANYEYISHIDAOLEZHEIZHONGXINGSHIDEZHONGYAOXING。JUBUWANQUANTONGJI,MUQIANYIJINGYOU200JIASHUDIANSHANGXIANLETAOBAOZHIBO。

真人官网娱乐ZAOZAI2YUE4RI,SHANGHAIDE“ZHONGSHUGE”JINGANDIANSHOUXIANKAISHIZHIBO。4GEXIAOSHIDEZHIBOLI,DIANZHANGHUASHEN“ZHUBO”,DAILINGDAJIAYUNGUANG“WURENSHUDIAN”。ZHEICHANGZHIBOGUANKANSHULIANGDA8769RENCI,PINGLUNCHAOGUOYIWANTIAO,DIANZANHEDASHANGCHAOGUOLESANWANTIAO。JINJIEZHEZHONGSHUGECHENREDATIEDIJINXINGDUOCHANGZHIBO,ZHEIYEDAIDONGLEYUELAIYUEDUOSHITISHUDIANJIARUZHIBOXINGLIE。

SHITISHUDIANZHIBOSHEJIZHENDUIERTONGQINGSHAONIANDEJIAOFULEISHUJI,ZHENDUIWENYIAIHAOZHEDEJINGSHENYINGYANGNEIRONG,YEYOUZHENDUIZHICHANGRENSHIDESHANGYECAIJINGNEIRONG。XIANGZHONGSHUGEZHEIYANGYONGYOU“ZUIMEISHUDIAN”TOUXIANDESHEJILE“DAINIDAKAZUIMEISHUDIAN”DEZHIBONEIRONG,GUANGZHOUDE“JIUTIANTANGSHUDIAN”GENGJINXINGGUOYICHANGYAOGUNJIXINGBIAOYAN。

GENJUTAOBAODESHUJU,MUQIANQUANGUOYIJINGYOU200DUOJIASHUDIANKAITONGZHIBO,TONGBIDAZHANGLE5BEI。XINHUASHUDIAN、JIANTOUSHUJU、MAIJIALIXIANGGU、PUPULANHUIBENGUANDENGDENG,DOUZAITONGGUOZHIBOJINXINGZIJIU。

2

北京72家实体书店入驻美团

流量变现打造经营闭环

YIQINGQIJIAN,HENDUOSHUDIANXUANZEBAOKUOSHANGSHUZHIBOZAINEIDEXIANSHANGHUODONGLIUZHUDUZHE,DANXIANSHANGHUODONGMEIYOUYINGLIMOSHIJISHIZHISHOURU,XIANXIADECANYIN、WENCHUANGXIAOSHOUDENGYINGLIXIANGMUYOUWUFAKAIZHAN。YINCIZHIBOJIANGNEIRONGANLIJIDUZHE,ERWAISONGZESHISHIXIANLIULIANGZHUANHUADEGUANJIANYIBU,YESHITIXIANZIJIUDEGENBENSUOZAI。

真人官网娱乐JINRI,BEIJINGSHIHEMEITUANJIU“SHITISHUDIAN+MEITUANPINGTAIJIHUA”DACHENGCHANYEXIETONGKUANGJIAXIEYI,72JIABEIJINGSHISHITISHUDIANCHENGWEIDIYIPIJINZHUMEITUANPINGTAIDESHIFANQIYE,MEITUANPINGTAIZEDUIZHEISHOUPISHUDIANJIYUMIANFEIRUCHANG、LIULIANGBUTIEDENGZHICHI。

GENJUHEZUONEIRONG,MEITUANQIDONGSHITISHUDIANWAIMAIYEWUXIAN、DUISHUDIANMIANSHOURUCHANGFEIZHIWAI,HAIJIANGDIFUWUFEILV,RANGLISHUDIAN。MEITUANFANGMIANBIAOSHI,BAOKUOSHUDIANWULIUPEISONGCHENGBEN,YIJIJIANRONGSHUDIANDEWENCHUANG、WENJU、CANYINDENGDUOYUANJINGYINGCHANPINLEIBIE,JUNZHISHOUQU4%+4YUANLVYUEFUWUFEI(LVYUEFUWUFEIXIANGDANGYUQISHOUPEISONGFUWUFEI)。

SHUDIANRUZHUHOU,GENJUBEIJINGDIQUMEITUANXIANSHANGSHUDIANFUGAIQINGKUANG,MEITUANHAIJIANGQIDONGBAOKUOZAIPINDAONEIXIANYAOWEIZHIJIZHONGZHANSHI、SHIXINGLIULIANGBUTIEDENGBUZHUSHOUDUAN,NULIJIANGSHUDIANDAZAOWEIMEITUANXINDEZHONGDIANYEWUBANKUAI,CHENGWEIXIYINKEHUHETIGONGYOUZHIZENGZHIFUWUDEXINDEYEWUZENGZHANGDIAN。

pageoneBEIJINGDIANZONGJINGLICHENPENGBIAOSHI,ZHEISHIYIGEBIJIAOHAODECHANGSHI,MEITUANQISHOUKEYIJIANGSHITISHUDIANDEXIANSHANGJINGYING、TUSHUPEISONGKUODADAOZHOUWEI3DAO5GONGLI。CHENPENGRENWEI,XINGUANYIQINGDUIYUSHITISHUDIANDEXIANXIAYINGXIANGHAIJIANGCHIXUYIDUANSHIJIAN,ZHEISHITONGGUOMEITUANPINGTAIXIANSHANGXIAOSHOUTUSHU,KEYIZAIYIDINGCHENGDUSHANGHUANJIESHITISHUDIANDESHENGCUNKUNJINGHEYUNYINGYALI。

真人官网娱乐ZHEICIJIHUAZHONG,JIYOUBEIJINGFAXINGJITUANSUOSHUDEBEIJINGTUSHUDASHADENGDAXINGZONGHEXINGSHUCHENGHEXINHUASHUDIANZHONGXIAOMENDIAN,YEYOULAOZIHAOPINZHISHUDIANRUHANFENLOU、SANLIANTAOFENSHUDIAN,HAIYOUZHONGXINSHUDIAN、ZHONGSHUGE、QUANMINCHANGDU、JIANTOUSHUJU、pageoneBEIJINGFANGDIAN、YANJIYOUDENG“BEIJINGZUIMEISHUDIAN”。

3

疫情之下实体书店的意外觉醒

“SHENGXINGMIANTIAN、DIDIAODESHUDIANDIANZHUMENZUOZAIZHUOQIAN,KAISHILEZIJIZHIYESHENGYAZHONGDEDIYICIZHIBO,ZHEIZAIYIQIANDEDULISHUDIANYUNYINGZHONGSHIQIANSUOWEIYOUDE。”DANXIANGJIESHUDIANFAWENBIAOSHIDUIYUSHITISHUDIANLAISHUOZHIBOJIUSHIZHEIYICIWEIJIZHONGDEYICI“JIYU”。

JINNIANNIANCHUDEZHONGGUOSHUDIANNIANDUZHIJINGSHENGDIANSHANGTICHUYIGEZHUTI,JIAOZUO“SHUDIANZHONGZUOYUGAOZHILIANGFAZHAN”,TANTAORUHEZHONGXINGOUJIANSHUDIAN,RANGJINTIANDESHITISHUDIANKEYIZAIZHENGTIGONGNENG、JINGYINGFANGSHIHEYETAIZHENGHESHANGGENGJIASHIYINGDANGQIANXINLINGSHOUHEXINXIAOFEIDAILAIDEBIANHUA。YIQINGDEDAOLAI,WUYIJIFALEZHEIYIZHUTIGENGDUOXIANSHICENGMIANDESHIJIAN,YOUQISHIXIANSHANGXIANXIADEBIHUANDAZAO。

DUICI,SHITISHUDIANJIEXIALAIRUHESHENRUTANSUO,JIUYINGGAIWAJUEYIXIETASHANZHISHI。ZAIRIBENMEINIANDOUYOU374JIASHUDIANMIANLINDAOBIDEQINGKUANGXIA,NIAOWUSHUDIANZAIGUOQUSHINIANZHONG,QUEYIPINGJUNMEINIAN 1.6 BEIKAIDIANSHU、1.7 BEIYINGSHOUZENGSUDESHUJU,QIZUICHENGGONGDEDIFANGJIUBAOKUOXIANXIA+XIANSHANGDEDAFA,RANGDASHUJUTIGONGSIZUOJUECE。

真人官网娱乐2002NIAN,NIAOWUSHUDIANJIUKAISHITIGONGWANGLUOZHAIPEIDVD、CDDEZUJIEFUWU“TSUTAYA DISCAS”。SHITIDIANPU、HULIANWANGPINGTAIYUTSUTAYADAQILEPEIHE,TSUTAYADEHUIYUANFUWUTIXIXUNSUKUODA,BINGZUIZHONGYOU3GEBUFENZUCHENG:T-POINT、T-CARD、T-MONEY。NIAOWUSHUDIANZONGGONGSICCCLIYONGLET-CARDWEIQITIGONGYONGHUHUAXIANGFANGSHI、QIHUATIXI“XUANZE”YU“TUIJIAN”NENGLIDEYIJU,SHUJUDEFANBUZUIZHONGCHENGWEINIAOWUSHUDIANNAIZHIZHENGGECCCDEHEXINJINGZHENGLI。

CIWAI,CHENGBENGAO、SHOURUSHAODESHITISHUDIANWANGWANGSHIKAODAQINGHUAIPAI,JIUSHISUOWEIDEXINLINGQIXIDI。ERZHEIYIDIANSHANGYONGYOUCHANGJINGYOUSHIDESHITIDIANSHIDIANSHANGWUFABINIDE。SHENSHOUZHIJIANDECHUANGSHIRENJIANGWEISHUO,“WOJUEDECHUNMAISHUYIYIBUDA,WODESHUDIANJUEDUIBUSHIKAOZHEIGELAIHUODE。”YUEDUKONGJIANZHIWAI,SHENSHOUZHIJIANPEITAOLEJUCHANGHEYINGYUAN。

真人官网娱乐RENMENDUIJINGSHENYANGFENDEBENZHIXUQIUBUHUIBIAN,DANSHIRUHEWAJUESHITISHUDIANDEYOUSHI,TONGSHIJIEHEXIANSHANGXIANXIA,GENGHAODIMANZUXUQIU,SHISHITISHUDIANZISHENSHENGCUN,GENGSHITUIDONGXINGYEFAZHAN,YUDUZHEJIANLIXINXINGLIANXIBIYAOKAOLVDEWENTI。

真人官网娱乐WULUNRUHE,NENGGOUZAIZHIBOHEWAISONGMAICHUZHONGDAYIBU,ZAIFAZHANSILUSHANGSHENGWEI,ZHEICIYIQINGDUIYUSHITISHUDIANDECHENGZHANGDAOLUHAISHIJUYOUJIEDIANXINGDEZHONGYAOYIYI,GENGSHIYIGEXINDEQIDIAN。

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