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真人官网娱乐 真人电子娱乐 网>资讯>从精明的网购者到东大门,韩国零售市场给了我们什么启示?

从精明的网购者到东大门,韩国零售市场给了我们什么启示?

| | | | 真人官网娱乐 2020-3-2 08:32

WOMENGUANCHALE“SHUZIYUANZHUMIN”HANGUONIANQINGRENSHIZENMEGOUWUDE,HUOXUNENGJINIZHIDINGQUANQIUCELVEYOUSUOBANGZHU。

HANGUOSHOUER——21SUIDEXUESHENGZHENGYILIN(Jeong Yerim),YIJINGBATAWANGGOUDEZHANLVEDAMODAOLEJIZHI。

真人官网娱乐SHOUXIAN,TAHUIZAIHANGUOZUIDADE“GUOMIN”MENHUWANGZHANHESOUSUOYINQINGNaver,CHAZHAOXIANGMAIDESHANGPIN,NaverHUILIECHUGEGELINGSHOUSHANGJIQISUOSHOUSHANGPINDEJIAGEYIZUODUIBI(YONGHUZAINaverXIADANKEYIHUODEXIANJINJIFEN)。RUGUOBUPAMAOXIAN,ZHENGYILINHAIHUIDAKAIHANGUOGOUWUApp Zigzag,SOUSUOLAIZIQITAPINGTAIDE真人官网娱乐 DIANSHANGCHANPINHEJIHEPAIXINGBANG。

XIADANSHI,ZHENGYILINHUITONGGUONaverFUKUAN(ZHUCEYONGHUZHIXUSHURUYIGE6WEISHUMIMA),RANHOUJIUHUIZAI KakaoTalkSHANGSHOUDAOQUERENXINXI。KakaoTalkSHIYIKUANHANGUOREMEN“CHAOJIApp”,YOUXIELEISIWEIXIN。

ZHEIGEGUOCHENGTINGSHANGQUKENENGYOUXIEFUZA,DANZHENGYILINBINGBUSHIWEIYIYIGEJINGTONGWANGLUOGOUWUDEHANGUOXIAOFEIZHE。HANGUOYOUZHESHIJIESHANGZUILAOLIANDEYIBUFENHULIANWANGYONGHU:YANJIUBIAOMING,99.6%DEHANGUOQINGSHAONIANCHUSHENGSHIJIUJINRULESHUZISHIDAI。

真人官网娱乐JINGUANZAIYANXIA,ZHONGDUOQUANQIUKEJIHELINGSHOUGONGSIDOUBAFAZHANDIANSHANGDEYUANWANGQINGZHUZAIYINDUNIXIYADENGDONGNANYAJINGJITISHANG,DANGENJU2019NIANeMarketerTONGJIDESHUJUXIANSHI,HANGUOYIRANWEIJUSHIJIESHANGFAZHANZUIKUAIDEDIANSHANGSHICHANGBANGDANQIANSHI、DIANSHANGXIAOLIANGBANGDANQIANWU。

LEJIEZHEIQUNNIANQINGREN,BUJINNENGBANGZHUQUANQIUGEDILINGSHOUSHANGZAILEJIEZHEIGELIRUNFENGHOUDESHICHANGZHONGHUOYI,HANGUOWANGGOUQUNTIDEDONGJIANYEHENYOUKENENGBANGZHUTAMENZAIBIECHUSHIXIANCHUANGXIN。

拥挤市场中的“线上市场”守门人

ZHONGGUOYOUALIBABA,RIBENYOULETIAN(Rakuten),HANGUOZEYOUSHIZHI90YIMEIYUANDEDIANSHANGJUTOUCoupang。JUBAODAO,CoupangDEYONGHUSHUJIHUDADAOHANGUORENKOUZONGSHUDEYIBAN。DANLUNJI真人官网娱乐 HEHUAZHUANGPINLINGYU,ALIBABAQIXIADETIANMAOSHICONGOULAIYAJITUAN(L’Oréal)DAODiorDENGGUOJI真人电子娱乐 DESHOUXUANZHONGGUOHEZUOFANG,ERHANGUOBINGMEIYOUYUTIANMAODIWEIXIANGDANGDEPINGTAI。

麦肯锡咨询(McKinsey & Company)驻首尔的合伙人Aimee Kim说:“相比而言,韩国化妆品和服装市场分散得多,没有特别突出的优胜者。”她指出,多数国际真人电子娱乐 都会和新世界(Shinsegae)这样的连锁或老牌零售商签订协议,在实体店网络销售商品,而电商往往包含在协议计划之中。

ZAIZHEIYANGGAODUSUIPIANHUADESHICHANG,WEIXIAOFEIZHECHUANGZAODUTEQIEGEXINGHUADEGOUWUTIYANDUILINGSHOUSHANGLAISHUOZHIGUANZHONGYAO。YIYOUWEI(W Concept)WEILI,ZHEISHIYIGEMIANXIANGHANGUOJIQUANQIUHUOYUESHEJISHIDEMENHUWANGZHAN,ZAIHANGUO、ZHONGGUOHEMEIGUOJUNYOUYUNYING。2019 NIAN,GAIWANGZHANDEGUOJIYEWUXIAOSHOUEDADAOLE 1.72 YIMEIYUAN。WANGZHANLIYONGRENGONGZHINENGJISHU,YIJUXIAOFEIZHEDEXIHAODIAOZHENGCHANPINTUISONGXUNXI,BINGGENJUQINEIRONG,ZIDONGXIANGMUBIAOKEHUQUNFASONGDUANXINHEYINGYONGTIXING。

W ConceptYIJINGCHENGLEXIWANGJINRUXIFANGSHICHANGDEHANGUOBENTU真人电子娱乐 DESHOUMENREN,FANGUOLAIYEYIYANG:TAYIZHONGJIANRENDESHENFEN,YINDAOZHESHEJIAOMEITI、HONGRENYIJIMINGRENDESHICHANGYINGXIAOGONGZUO。W ConceptHANGUODESHOUXIYINGXIAOGUANJINXIAOSHAN(Kim Hyosun)SHUO:“ZUIDADETIAOZHANJIUSHI,ZAIBUDUANFAZHANDEGEDAZHIPAIBAOWEIXIA,RUHEBANGZHUZHEIXIE真人电子娱乐 DEDAOGONGZHONGDERENKE。”

DIANSHANGHESHEJIAOMEITIPINGTAIDERONGHERANGLINGSHOUSHANGDEYIBAGOUWUHEXIAOFEIZHEDERICHANGHUDONGXIANGJIEHE。ZUOWEIXIAOFEIZHEXINGLIEZHONGDEYIYUAN,ZHENGYILINJIUHENXIHUANYONG(TONGYANGSHIDIANSHANGMAOYIPINGTAIDE)Kakao ZENGSONGLIWU。KakaoYOUGONGKAIDE“YUANWANGQINGDAN”GONGNENG,TAKEYIJIECIJIPENGYOUMENSONGLIQUANHEMEIZHUANGCHANPIN。

真人官网娱乐YUCITONGSHI,LINGSHOUYEJUTOUYEYUGEGE真人电子娱乐 JIANLILEHEZUO,YITISHENGTAMENZAIHANGUOSHICHANGDERENZHIDU。BIRUSHUO,XINSHIJIETONGGUOQIXIADERONGZIJIGOUXINSHIJIEGUOJI(Shinsegae International)YUHANGUOBENTUDE真人官网娱乐 PEISHICHUCHUANGGONGSIRawrowQIANDINGLEXIEYI(ZHONGGUOYECHUXIANLEZHEIZHONGQUSHI:TIANMAOYUAllbirds、OULAIYADENGGUOJI真人电子娱乐 JIANLILEHEZUOGUANXI,BANGZHUTAMENZAIZHONGGUOSHICHANGZHANWENJIAOGEN)。

真人官网娱乐LINGYIFANGMIAN,B2BCHUCHUANGQIYELinkshopZHENGZAIDAJIAN8000DUOGEXIANXIA“DONGDAMENPIFASHANG”YULINGSHOUSHANGZHIJIANDELIANXI。LINGSHOUSHANGXUZHIFUHUIYUANFEI,ERHOUBIANKELIULANBINGXIADANDINGGOUQIPINGTAISHANGCHAOGUO100WANJIANDESHANGPIN。TONGGUOGUIFANJIAGE、TIGAOXIADANXIAOLV、LIUCHENGHUAPEISONGYUFENXIAODEFANGSHI,LinkshopRANGSHOUERDEPIFAZHONGXINZOUXIANGLESHUZIHUA。

真人官网娱乐GUOQUDESHINIANLI,HANGUOFANRONGDEPIFAXINGYE,YOUQISHIZHONGGUOXIAOFEIZHEYEHENSHUXIDE“SHOUERDONGDAMEN”,CUISHENGCHULEYIGEDULIDEWANGLUOSHANGYESHENGTAIXITONG。YOUYUGESHANGJIASHOUMAIDECHANPINGAODUXIANGSI,GESHANGJIAHUIJIEYOUCHUANGYIZHIDAOHEYUSHUXISHEJIAOMEITIDEMOTEJIANLIDUJIAHEZUOGUANXIDEFANGSHI,TIXIANCHUZIJIYUQITALINGSHOUSHANGDEQUBIE。

真人官网娱乐StylenandaJIUSHIYIGEZHUMINGDELIZI。GAI真人电子娱乐 DECHUANGSHIRENJIAN#BoF500BANGDANDERUXUANZHEJINSUXI(Kim So-hee),HAITUICHULEYIGECHENGGONGDEZI真人电子娱乐 ——MEIZHUANG真人电子娱乐 3 Concept Eyes(3CE)。ZHENGYILINHAISHI FrombeginningDEFENSI,ZHEIJIAWANGDIANZAIInstagramYONGYOUCHAOGUO27.4WANGUANZHUZHE,QIZHANGHAOFABUDENEIRONGNENGBAXIAOFEIZHEYINLIUDAO真人电子娱乐 WANGZHAN。WANGDIANYEKAITONGLEZHIMEIGUOHEZHONGGUODEPEISONGFUWU。

FrombeginningZAIInstagramSHANGFENXIANGDENEIRONG | TUPIANLAIYUAN:Instagram

真人官网娱乐RANER,HANGUOKEJIXINWENPINGTAISeoulzDELIANHECHUANGSHIRENSue NguyenBIAOSHI,HANGUOZAIXIAN真人官网娱乐 XINGYEZAIFAZHANSUDUHESHENGMINGLIKENENGCUNZAIWENTI。NguyenSHUO:“WANGDIANTAIDUOLE,NIZUOWEIXIAOFEIZHEHENNANCHIXUGUANZHUTAMENDEZHUANGTAI,YEHENNANZHAOCHUSHENMESHIXINDEREMENCHANPIN。”TAZHICHU,LINGSHOUSHANGKEYIGENJUDIANSHANGSHUJUXUNMIYUQILIANGHAODECHANPIN、真人电子娱乐 HUOSHANGPINLEIBIE。

重新定义内容和电商之间的关系

29SUIDEEunice EoSHIYIMINGFANYI,TAJINGCHANGGUANGGUHUAZHUANGPINXINGYEJUTOUOlive Young(QUNIANKAITONGLEGUOJIZAIXIANYEWU)、YOUWEIHEXINSHIJIEDEDIANSHANGWANGZHANSSG.comDENG。TASHUO:“WOGENBENWUFAXIANGXIANGBUNENGWANGGOUDESHENGHUO,HUISHISHENMEYANG。”DANHEZHENGYILINYIYANG,EoYEHUIYONGNaverBIJIAOJIAGE,QUEBAONENGMAIDAOZUIBIANYIDESHANGPIN。

JINNIANLAI,XINGYELINGDAOZHEMENTIYI,ZUOWEIGUOJISOUSUOYINQINGJUTOUDEGoogle,KEYIZAIGOUWUYUBIJIAGONGNENGSHANGJIEJIANYIXIANaverDEMOSHI。

JINXIAOSHANSHUO:“YIBANLAISHUO,HANGUOXIAOFEIZHEDUIBIJIA、MAIDAOXINGJIABIZUIGAODECHANPINDOUHUIGANDAOZIHAO,SHENZHIBUXI‘DAHAILAOZHEN’。”JINGUANZHUYAOSHINIANQINGDEXIAOFEIZHEDUIJIAGEGENGMINGAN ,DANZHEIZHONGZUOFAZAINEIXIEYONGYOUDALIANGKEZHIPEISHOURUDERENQUNYEHENPUBIAN。“ZHEIBUSHIJINGJIZHUANGKUANGSUOPO,ZHISHICHUYUXIGUAN。”

ZHEIZHONGXIANXIANGCUISHENGCHULEYIPIStyleShareZHEIYANGDEXINGONGSI。StyleShareSHIYIGEJIANRONGSHOUJIDUANHEDIANNAODUANDEPINGTAI,ZHILIYUWEIXIAOFEIZHETIGONGGUANYUCHAOLIU、ZAOXINGJIQIAOHEGOUWUPINGLUNDENGXUNXI。WEILEZUIDAXIANDUDIFAHUINEIRONGDEZUOYONG,StyleshareYESHIYIGEDIANSHANGPINGTAI,XIAOLIYONGYOU550WANZHUCEYONGHU。2018 NIAN,StyleshareSHOUGOULE真人官网娱乐 YUSHENGHUOFANGSHIMAICHANG29cmDEDUOSHUGUQUAN,GAIWANGZHANYOU2000DUOGE真人电子娱乐 RUZHU。

SeoulzDENguyenSHUO:“ZHEIXIELINGSHOUSHANGBUSHIJIANDANGAOSUNINAXIECHANGXIAOJIUWANSHILE,TAMENMEITIANDOUHUIJIYONGHUFANKUI,YOUSHISHICHANPINHE真人电子娱乐 DESHISHIPAIMING。ERTAMENCHABUDUODOUHUILIUXINGQILAI。”

LINGYIJIAXINGONGSICodibook,YUNXUYONGHUZIXINGCHUANGJIANFUZHUANGMOBAN(LEISISsenseQIXIA、RUJINYIJINGTINGYEDEPolyvore),XIANGYONGHUTIGONGDAPEIJIANYI,TONGSHIHAIYUNYINGZIYOUWANGDIAN。QIANMIANTIDAOGUODEZigzag app,LEIJIXIAZAILIANGCHAOGUOLE1000WAN。ZHISUOYINENGYOURUCIJINGRENDESHUJU,SHIYINWEIZigzagHUIYIMEIZHOUPAIMINGDEFANGSHI,WEIQIYONGHUTIGONGGEXINGHUATUISONG,GAIPINGTAIHAIXUANBUJIANGJIHUAKUODASHICHANGFANWEI,JIANGFUGAIQITAYAZHOUGUOJIA。

真人官网娱乐SHOUER真人官网娱乐 RENGONGZHINENGSHUJUGONGSIOminousDESHOUXIZHIXINGGUANJun JaeyoungSHUO:“DUIYUDIANZISHANGWUGONGSILAISHUO,HANGUOXIAOFEIZHEBICIJIANDEGAODUXINXILIANTONG,YESHIYIXIANGTESHUDETIAOZHAN。XIAOFEIZHEXIANZAIYOUNENGLIMAIDAOGENGHUASUANDEDONGXI,HUODEZHIZAODIDENGSHANGPINXINXI,YEHENQINGCHULIYONGZHEIXIEXINXINENGDEDAOXIESHENME。”

JunYICHENGLILE19NIANDEXIUXIANFUSHILEIDIANSHANGDUJIAOSHOUQIYEMusinsaWEILI,JIESHAOLEZENMETIGONGDUTEQIEGENGYOUZHIDEXIAOFEITIYANDEFANGFA。MusinsaLIYONGSHUJUJINYIBULIJIEBINGYUCETEDINGSHANGPINHELEIBIEDEXUQIU,TONGSHIZHONGXINLIYONGSHUJUZHIZUONEIRONG(YIPINGLUN、PAIMINGHEQUSHIDEFANGSHI),BANGZHUXIAOFEIZHEGENGQUEDINGZIJIDUISHANGPINDEXUANZE。

JunSHUO:“TAMENBUJINJINZAIMAIHUO,HAIHUITIGONGXIAOFEIZHEXIANGZHIDAODECHAOLIUQUSHI,YIJIGELEISHANGPINDEXIAOSHOUPAIMING。XIAOFEIZHEXIWANGNENGHUODEGENGHAODEXIAOFEITIYAN,YAODEBUJINSHIXIANGJIAGEZHEIZHONGCHUANTONGDESHANGPINSHUXING。”

CHULEBIANJINEIRONGYIWAI,PIANXIANGYUGONGBUQUSHI、JIYUSHUJUTUIPINGLUN、ZUOTUIJIANDELINGSHOUSHANG,HAIKEYIBAZIJIDINGWEIWEI“QUANWEI”,ERBUJINSHITIGONGDALIANGXUANZEDE“SHICHANG”。MANZUYONGHUHUODEKEKAOXUNXIDEXUQIU,ZUIZHONGJIANGSHIDELINGSHOUSHANGYUXIAOFEIZHEZHIJIANJIANCHENGGENGJINMIDEGUANXI,JINGUAN“CHAPING”KENENGHUIDAJIXIAOFEIZHEDEGOUMAIYU,DANTONGSHIYESHILINGSHOUSHANGNENGFANKUIJI真人电子娱乐 HEZUOFANGBINGSHIXIANSHANGPINHUOBIHUADEZHENGUISHUJULAIYUAN。

一切要更轻松、更方便

SHOUERYAOCHENGWEIWEIYIGE“QUANCHENGWifiMIANFEI”DECHENGSHILE——ZHEIBENSHENJIUHENZHIDEZHUYI。SHOUERZHENGFUJIHUAZAI2022NIANYIQIAN,CONGSHANGDIANDAOCHUZUCHEDENGSUOYOUGONGGONGSHESHIQUANMIANFUGAIWUXIANWANGLUO。Nguyen SHUO:“ZAIHANGUOWENHUAZHONG,RENMENXIWANGSUOYOUSHIDOUNENGLIKEBIANCHENGXIANSHI。”DANPAOKAIMIANFEIWifiZHEIDIAN,HANGUOLINGSHOUSHANGYEZAOJIUXIGUANLETIGONGCHAOQIANDEFUWU,ZHEIYANGYILAI,XIAOFEIZHEMENJIUNENGSHAOXIEMAFAN。

W ConceptDEJINXIAOSHANJIANGDANGRISONGDA、CIRIQINGZAOSONGDA、MIANFEITUIHUO、WUFENGHUANHUOFUWU,LIEWEI真人官网娱乐 YEDIANSHANGZAIHANGUOBENDIDEBIAOZHUN。NguyenZHICHU,XIAOFEIZHEKEYIJIANDANDIBADABAOHAODETUIHUANHUOPINFANGZAIDAMENWAI,HAOBUFEILIDIDENGDAIQUHUOHEJIHUI,BUYONGZAIJIUJIEYAOBUYAOQUYOUJUJIQUTUIHUO。

真人官网娱乐SHICHANGDIAOYANGONGSIOURUIGUOJI(Euromonitor)DEJade LeeZAIYIFENBAOGAOZHONGZHICHU,HANGUOKUAJINGDIANSHANGLINGYUCUNZAIZHEJUDADEFAZHANKONGJIAN:ZI 2016 NIANYILAI,ALIBABAZAIBUTINGDIKUODAGUOJIKUAIDIHEKEHUFUWUDEFANWEI,XIFANGDEGAODUANDIANZILINGSHOUSHANGYooxHEMytheresaZEFANGQILEYUDISANFANGYUNYINGSHANGDEHEZUO,XUANZEZIXINGWANCHENGPEISONG。

真人官网娱乐DUIYUCHURUSHICHANGDELINGSHOUSHANGERYAN,WULIUKENENGHUISHIYIXIANGJIANJUDERENWU,DANLEISIXINSHIJIEZHEIYANGYOUJINGYANDEBENDIHEZUOFANGKEYIYANHUANZHEIZHONGZHUANXINGQIJIANDEYALI。JunSHUO:“ZAIHANGUO,LIYONGDAQIYEQIXIADEFENXIAOQUDAO,SUANSHIYIZHONGRUMENJIDEWULIUJIEJUEFANGAN。YINWEIZHEIXIEQIYEYIJINGYONGYOULEDALIANGFENXIAOQUDAOHEQIANGDADENENGLI。”

JINGUANZAISUOYOUDIANSHANGSHICHANGZHONG,BIANLIXINGDOUSHIHENGUANJIANDEYAOSU,DANHANGUORENDUIWANGLUOGOUWUTIYANDEGAOQIWANGZHI,SHIDEBIANLIXINGZHIGUANZHONGYAO。ZHENGYILINSHUO:“WANGSHANGYOUFENSHIZHUANG真人电子娱乐 DE‘BIANLIXINGHEIMINGDAN’,SHANGBANGDEGONGSISONGHUOMAN,KEFUYEHENCHA。”TAHAIBUCHONGSHUO,YONGHUHUILIUXIAGUANYUSHANGPINZHILIANGHESONGHUOSHIZHANGDEPINGLUN。

真人官网娱乐ZAI真人官网娱乐 YEZHIWAI,NguyenZHICHU,HANGUORENSHENZHIQIWANGNENGYOUSHANGJIAKEYIRANGTAMENZAIGONGYUANZHILEIDEGONGGONGCHANGSUODINGCAN,SUIHOUHAIHUIYOUZHUANRENBACANJUHEPANZISHOUZOU。

真人官网娱乐BIANLIXINGCHENGWEILEDIANFUCHUANTONG真人官网娱乐 YEDEFANGFA。QINIANQIAN,CHUCHUANGGONGSIStripesFAXIANLEYIGETONGDIAN:SHANGBANZUHUIZAIWANGDIANSOUSUOLIANGSHENDINGZHIDEFUZHUANG,YINWEIMEISHIJIANQUSHANGDIANXUANGOU。RUJIN,ZHEIJIAGONGSIJIYUSHUJUTIGONGSHICHUANFUWU,ZHEIYANGYONGHUJIUNENGCANZHAOZIJICHIMA,HUOQUBINGZAICIXIADANGOUMAIXINMIANLIAODEFUZHUANGLE。

真人官网娱乐SHANGSHUZHEIXIEYIJIQITAXUDUOHANGUOGONGSI,ZHENGZAIBAXIAOFEIZHEDEWANGLUOGOUWUTIYANTUIXIANGJIZHI,HANGUOWAIDEGONGSIYINGDANGDUIZHEIXIEXIANXINGZHEBAOCHIMIQIEGUANZHU。BIJING,HANGUOXINGQIDECHAOLIUZUYIYINGXIANGDAOSHICHANGGENGDADEYAZHOULINGUO。

当前阅读:从精明的网购者到东大门,韩国零售市场给了我们什么启示?

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