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真人官网娱乐 真人电子娱乐 网>资讯>服装产业遭受疫情“大冲击”

服装产业遭受疫情“大冲击”

| | | | 2020-3-3 13:16

真人官网娱乐JINNIAN,YOUYUYIQINGDEBAOFA,HAIWAILVXINGHUARENYOUQISHITUANTIYOUKEDESHULIANGJIANGZAIDUANQINEICHENGXIAJIANGQUSHI。TOUXINGBOENSITANSHECHIPINZHUGUANLuca SolcaBIAOSHI,SHICHANGDEZAOQIFANYINGYIJINGBIAOMING,SHECHIPINLINGSHOUXINGYEYOUQIYILAILVYOUYE,TEBIESHIKAOLVDAOHAIYOUHENDUOZHONGGUOYOUKEJIANGDABUFENSHECHIPINKAIZHIDOUHUAZAIGUOWAISHICHANG。

一场突发的疫情使得众多行业受到前所未有的冲击,真人官网娱乐 行业也并不例外

2020QIUDONGSHIZHUANGZHOUJIYIJINGKAISHI,ANZHAOWANGNIANDEJIHUA,XUDUOZHONGGUO真人官网娱乐 CONGYEZHEYINGGAIZHUNBEIGANFUNIUYUE、LUNDUN、BALIDENGDI,DANXIANZAIQUEBEIPOGAIBIANLEGONGZUOJIHUA。

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少了“中国”的时装秀

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2020NIUYUESHIZHUANGZHOU,TENGYUANHAO,CHENGUANXI,QUANZHILONG,Travis Scott,Tom Sachs,DrakeDENGTONGCHANGKANXIUBINGTONGKUANGHEYING。

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真人官网娱乐MINGXINGTUANDUIMENBIAOSHI,CISHICHUZHENGSHIZHUANGZHOU,BUJINYUZHULIUJIAZHIGUANXIANGZUO,TONGSHIGENGYOUKENENGYINNISHICHUXINGZUOCHUCUOWUBIAOLV,ERBEIDAZHONGSUOPIPAN。ZAIDUOTIAOYIQINGXIANGGUANRESOULICHUANCHAKANXIUZAOXINGDEXINWEN,YEWUYIYUNONGQIAOCHENGZHUO。

疫情对奢侈品行业的冲击

ZUOWEIMUQIANQUANQIUSHECHIPINXIAOSHOUBIZHONGZUIDADESHICHANGZHIYI,ZHONGGUOSHICHANGZAIZHENGGEXINGYENEIBUJUYOUJUZUQINGZHONGDEDIWEI。

JINNIAN,YOUYUYIQINGDEBAOFA,HAIWAILVXINGHUARENYOUQISHITUANTIYOUKEDESHULIANGJIANGZAIDUANQINEICHENGXIAJIANGQUSHI。TOUXINGBOENSITANSHECHIPINZHUGUANLuca SolcaBIAOSHI,SHICHANGDEZAOQIFANYINGYIJINGBIAOMING,SHECHIPINLINGSHOUXINGYEYOUQIYILAILVYOUYE,TEBIESHIKAOLVDAOHAIYOUHENDUOZHONGGUOYOUKEJIANGDABUFENSHECHIPINKAIZHIDOUHUAZAIGUOWAISHICHANG。

JUMAIKENXI《ZHONGGUOSHECHIPIN2019NIANDUBAOGAO》XIANSHI,2018NIAN,ZHONGGUORENZAIJINGNEIWAIDESHECHIPINXIAOFEIEZHANDAOQUANQIUSHECHIPINXIAOFEIZONGEDESANFENZHIYI。DAO2025NIAN,SHECHIPINXIAOFEIZONGEYOUWANGZENGZHI1.2WANYIYUANRENMINBI,ZHANQUANQIUSHECHIPINXIAOFEIZONGEBILIDE65%。

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据悉,日本迅销集团已经关闭了其在中国境内的130家优衣库真人官网娱乐门店,瑞典快真人官网娱乐 巨头H&M也暂时关闭了其在武汉的13家门店,Gap及Old Navy也陆续采取关店措施,牛仔真人电子娱乐 Levi's更是关闭了其在大陆的一半门店,并表示此次疫情将阻碍其实现财务增长目标。就在几个月前,其在中国最大的一家门店刚刚在武汉开业。

QIANBUJIUGANGGANGKAIYEDELevi’s®WUHANHANJIEXINSHENGDAIQIJIANDIAN,ZHENGWEIYUQISHIZHONGXINDECHUHEHANJIE。

真人官网娱乐CIWAI,GENJUMAIKENXI《ZHONGGUOSHECHIPIN2019NIANDUBAOGAO》XIANSHI,MINGXING、真人官网娱乐 BOZHUCHUXISHIZHUANGZHOU“DAIHUO”、“ZAOSHI”DENG,DUIYUYIGE真人电子娱乐 LAISHUOSHIYIGEBIBUKESHAODEHUANJIE。ERJINNIAN,YOUYUMINGXING、真人官网娱乐 BOZHUDEQUEXI,DAOZHI2020NIANSIDASHIZHUANGZHOUQUESHAOLEHENDUOGUONEIBAODAODE“SHENGYIN”。

RUIYINYUJINRIYEFABUGONGGAOZHICHU,SHECHIPINJUBOLVMHJITUAN2020QUANNIANXIAOSHOUEJIANGXIAHUA3%,QIZHONGERJIDUZHONGGUOSHICHANGKENENGBAODIE30%。

根据投资管理公司伯恩斯坦(Bernstein真人官网娱乐)的一份最新报告,新冠病毒疫情可能会让奢侈品行业损失高达430亿美元的销售额。

QUESHAOLEMINGXINGHEBOZHUDE真人电子娱乐 DAXIUWEINENGDADAOYUQIGUIMODEXUANCHUANXIAOGUO,SHIFOUHUIDUI2020NIANDESHECHIPINXIAOSHOUSHICHANGDAILAIYINHUAN?YIQINGJIESHUHOUSHIFOUHUIYINGLAI“BAOFUXINGXIAOFEI”DEHONGLIQI?MUQIAN,HAIMEIYOURENNENGJICHUDAAN。

零售行业、全球供应链受影响

「实体店铺预警」

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「现金流、供应链预警」

MUQIAN,SUIRANYOUBUFENQIYEYIJINRUFUGONGJIEDUAN,DANYEMIANLINZHUDUOWENTI,ZIYONGFANGYIWUZIDUANQUE,WULIUYEWUXIAOLVDI,GONGYINGLIANSHOUZU,YUANCAILIAODUANQUE,FANCHENGKUNNANRENSHOUBUZUDENG。YOUQIYEBIAOSHI,SUIRANYIJINGFUGONG,DANYINYUANCAILIAOGONGYINGBUZU,YEMIANLINTINGGONG。HENDUOQIYEKAIGONGXIAOHAODESHICHUNJIEQIANCHUBEIDESHAOLIANGKUCUN,ZAIWULIUSHOUZU,SHANGYOUQIYECHANNENGBUZU,YUANCAILIAOSHENGCHANBUZUDEQINGKUANGXIA,YONGBULETAIJIU,JIUHUICHUXIAN“WUMIZHICHUI”DEZHUANGKUANG,BUDEBUJIANCHANNAIZHITINGGONG。

SUIRANZHONGGUOJINNIANLAIYIJINGJIANGFAZHANZHONGXINCONGDIERCHANYE(ZHIZAOYE)ZHUANXIANGLEDISANCHANYE(FUWUYE),DANSHIZHONGGUORENGRANSHIQUANSHIJIEZUIDADEFANGZHISHENGCHANSHANGHECHUKOUSHANG。2018NIAN,WOGUODUIWAICHUKOULEDAYUE1190YIMEIYUANDEFANGZHICHANPIN,ZHANJUQUANQIUSHICHANGDE37.6%。XUDUOQUANQIUWENMINGDE真人官网娱乐 真人电子娱乐 RUZARA、Ralph Lauren、Michael Kors、UniqloDENGDECHANPINBEIHOUDOUSHIZHONGGUOWUSHUJIADAILIJIAGONGCHANGDEWUMINGFUCHU。(SHUJULAIYUANYUVogue Business)

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真人官网娱乐ERQIE,ZHONGGUODEGONGYINGLIANHEYUNSHUZHONGDUANYIKAISHIMANYANDAODONGNANYA。200JIAGONGCHANGJIANGTINGGONG!YOUYIKU、Gap、NikeDENGGUOJI真人官网娱乐 真人电子娱乐 MIANLINDUANHUOWEIJI…

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「线上运营体现优势」

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KEYIYUJIAN,ZHEICIYIQINGJIANGHUICHENGWEI真人官网娱乐 QIYEDECHIJIUZHAN。BULUNCONGXIAOSHOUMOSHIHAISHIXIAOSHOUQUDAOSHANGLAISHUO,DOUXUYAOZUOGENBENXINGDEZHUANBIAN,YIWEIWEILAIYINGDUIWEIJISHIZUOHAOPUDIAN。

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