真人官网娱乐

真人官网娱乐 资讯 真人电子娱乐 招商加盟 网站导航
真人官网娱乐 真人电子娱乐 网>资讯>购物中心如何“抢夺”疫后第一波客流?

购物中心如何“抢夺”疫后第一波客流?

| | | | 2020-3-4 08:51

ZAIZHEIGEYINGJIEFUSUDEGUANJIANJIEDIAN,SHANGCHANGGAIRUHETIQIAN“BEIZHAN”,YIQIANGDUOYIHOUDEDIYIBOKELIU?YIQINGJIESHUHOU,YOUGAIRUHEGENJUXIAOFEIBIANHUAYUXINGYEXINQUSHI,ZUOCHUXIANGYINGDEGAIBIANYUDIAOZHENG?

ZUIJIN,QUANGUOGEDIGOUWUZHONGXIN、BAIHUOYILUXUKAISHIHUIFUYINGYE,DANYOUYUYIQINGHAIMEIWANQUANJIESHU,SHANGCHANGDOUSHAOXIAN“LENGQING”,DABUFENSHANGCHANGKELIUZHIDADAOYUANLAIDE10%-15%ZUOYOU。

真人官网娱乐DANYIQINGZHONGJIANGHUIGUOQU,BANSUIZHEFUGONGFUCHANBUFADEJIAKUAI,GOUWUZHONGXINWANGRIDEKELIUYEJIANGHUIHUIFU。DUANZANDEXIUZHENG,SHIZAIXULI,WEILAIDEGOUWUZHONGXINBIDINGYINGLAIXINDEZENGZHANG。

真人官网娱乐ZAIZHEIGEYINGJIEFUSUDEGUANJIANJIEDIAN,SHANGCHANGGAIRUHETIQIAN“BEIZHAN”,YIQIANGDUOYIHOUDEDIYIBOKELIU?YIQINGJIESHUHOU,YOUGAIRUHEGENJUXIAOFEIBIANHUAYUXINGYEXINQUSHI,ZUOCHUXIANGYINGDEGAIBIANYUDIAOZHENG?

 01 

消费者正悄悄发生变化

CICIYIQING,BUJINDUIXIAOFEIXINGYEZAOCHENGLECHONGJI,XIAOFEIZHEDEXIAOFEIXIGUANYUPIANHAOYEZAIZHEIDUANQIJIANQIAOQIAODIFASHENGLEBIANHUA。

● YIQINGQIJIAN,QUANMINZHAIZAIJIA,ZAIXIANXIAOFEICHENGZHUDAO。YIQINGJIESHUHOU,JINGUANHUIYOUXIANGDANGBUFENDEXIAOFEIZHEZHONGFANXIANXIA,DANXIAOFEIZHEDEXIANSHANGXIAOFEIXIGUANHUIYOUYIDINGCHENGDUDEYANXU;

真人官网娱乐● YIQINGJIESHUHOU,YOUYUXIAOFEIZHEJIPODIXIANGHUIFUZHENGCHANGSHENGHUOZHUANGTAIDEXINLI,XIAOFEIXINGYEHUIYINGLAIBUCHANGXINGXIAOFEI,QIZHONGCANYIN、LINGSHOUHUIYOUJIAOMINGXIANDEBUCHANGXINGZENGZHANG,ERMEIRONGMEIFA、JIANSHEN、DIANYINGYUANDENGXIUXIANYULEYETAIYEYOUJIAODADEZHONGXINXIAOFEIXUQIU;

● YIQINGRANGXIAOFEIZHEYISHIDAOCUNQIANYUZENGQIANGKANGFENGXIANNENGLIDEZHONGYAOXING,YIQINGGUOHOU,XIAOFEIZHEHUIGEWAIGUANZHUXINGJIABI,SHECHIPINXINGYESHOUDAODEYINGXIANGRENGHUIXIANGDUIJIAODA;

● YIQINGJIESHUHOU,YINKONGHUANGXINLIDEYINGXIANG,XIAOFEIZHEDEANQUANYISHIHUIYUELAIYUEQIANG,DUIYUJICHUFANGYICHANPINYIJIJIANKANG/JIANSHENLEIDEXIAOFEIXUHUIMINGXIANGAOYUYIQINGFASHENGZHIQIAN,BINGQIEHUIGENGQINGLAIYUQINJINZIRANDETIYANFANGSHI;

● BIQIDANCHUNDEMAIHUO,XIAOFEIZHEGENGQIDAIZAIXIANXIAHUODEQINGGANHESHEJIAODETIYAN。

真人官网娱乐CONGSHANGSHUXIAOFEIZHEDEBIANHUAKEYIKANCHU,YIQINGJIESHUHOU,GOUWUZHONGXINYIRANMIANLINYUNYINGYALI。YINCI,RUHETONGGUOXIANSHANGYUXIANXIAQUSHIDEJIEHE,QIANGDUOKELIUCHENGLEGOUWUZHONGXINHUIFUCAOZUOQINGDANLIDETOUDENGDASHI。

 02 

购物中心如何“抢夺”第一波客流

✦ 提前策划爆炸性营销活动,抢赢第一波补偿性消费

真人官网娱乐YIQINGJIESHUZHIHOU,GOUWUZHONGXINJIANGHUIYINGLAIYINGXIAODEGUAIDIAN。YOUYUYIQINGYINGXIANGERBEIYAYIDEXIAOFEIZHEXIAOFEIREQINGJIANGHUIBAOFA,SHANGCHANGYAOZHUANQIAN、XIAOFEIZHEYAOHUAQIAN,ZHEIXUQIUBEIHOUSUOYINZANGDESHANGJIXUYAOYICHANGHAODEYINGXIAOHUODONGQUDIANRAN。

首先,要有扎实的调研。购物中心需定期进行调研,通过对商户、消费者与政府政策的了解,对市场需求与行业趋势进行预测。根据调研的结果制定营销活动的主题打造有影响力或者爆炸性的营销方案,如公益慈善类公益活动、仪式感满满的消费狂欢节等。
其次,在“线上”提前热身。在营销活动最终落地之前,可在线上进行话题/数字营销,打造活动的曝光率,从而吸引消费者的注意,激发消费者参与的欲望。
最后,行动要快。一般营销活动要提前不少于2个月开始准备,而据钟南山院士预测,“有信心四月底基本控制疫情”。那么,五六月将会成为购物中心创造销售、挽回业绩的重要时机。因此,策划、定案与行动都要快狠准。

✦ 改变营销策略,快速点燃消费热情

CONGYINGXIAOJIAODUJIANG,XIANGCIJIXIAOFEIZHEHUIGUIGOUWUZHONGXINXIAOFEI,YOUHUICUXIAOHUODONGNENGZUIKUAISUSHIFANGTAMENDEXIAOFEIXUQIU,ZUIDAHUADIWEIGOUWUZHONGXINHUIFUKELIU。SUOYI,ZAI“HUIFUQI”QIANQI,KEYISHIDANGJIADACUXIAOHUODONGDELIDU,ERDAXINGZHANCHENLEI、BIAOYANLEIDENGHUIZAOCHENGRENYUANMIJIDEHUODONGZANSHIBUHESHIJUBAN。

真人官网娱乐● FAQIZHEKOULIANDONG/XIAOFEIMANESONGLI:RUXIANDAYUECHENGZAIHUIFUYINGYEHOUJILIANHEBAIYU真人电子娱乐 SHANGHUZHEKOUHUODONG,TUICHU“GANENHUIKUIJI”,DIZHI3ZHE,XIANXIAXIANSHANGZHEKOUTONGXIANG。GUANGZHOUTAIGUHUIZI3YUE1RIZHI3YUE15RI,GUKEDANGRIYUSHANGCHANGNEIXIAOFEIMANYIDINGJINE,PINGYOUXIAOXIAOFEIXIAOPIAOJIDIANZIXIAOFEIPINGZHENGJIYOUJIHUIHUODELEXIANGZUHELIPINKA。

● JIANLISIYULIULIANGCHI:TONGGUOXIANSHANGYUXIAOFEIZHEZHIJIEJIECHU,DANZUIZHONGYAODEYIDIANSHI,YAOJIANLIZIJIDESIYULIULIANGCHI。YIQINGQIJIANSHANGXIANDESHEQUN、ZHIBODENGXIANSHANGYINGXIAOPINGTAIDOUKEYIZUOWEIZHANGQILIULIANGCHILAIDAZAOSHENGJI。RUSHANGHAILAIFUSHIGUANGCHANGCHENGLI“FULISHE”WEIXINQUN,TONGGUOJIFENMIAOSHASHANGPINDEFANGSHIJINXINGBUDINGQIDEYOUHUIHUDONG。

LINGWAI,GOUWUZHONGXINYEYAOZAIGEGETUJINGSHICHUKAIYEXINXI,GONGKAIFANGKONGCUOSHI,YINGZAOANXIN、JIJIDEFENWEI,JIXIAOFEIZHEHESHANGHUFUSUDEXINXIN。

✦ 根据市场需求,进行运营调整

ZAI3、4YUEDEFUSUQILI,GOUWUZHONGXINKEGENJUZUIXINDESHICHANGXUQIU,DUIYUNYINGMOSHI、YETAIZUHEDENGJINXINGDIAOZHENG。

ZHENDUIYINYIQINGQIJIANSHENGYIBUHAOERCHEDIANDESHANGPU,JINKUAIGENJINZHAOSHANGGONGZUO;JINZAOZUO真人电子娱乐 JIYETAIDEZUHEYOUHUA,ZHUDONGSHIYINGXINDEXIAOFEIXUQIULAIJINXINGYETAIDIAOZHENG,RUJIADAJIANKANGSHENGHUO、TIYANDENGYETAI;DUIYUGOUWUZHONGXINLIBIJIAOZHONGYAODEHEXINYETAI、YOUZHI真人电子娱乐 ,GENJUQINGKUANGJIYUZUJINBANGFUJINXINGWEIWEN;SHIDANGZENGJIA“WANGHONG”XIANGMU,BARENQIKUAISUTISHENGQILAI...

延续线上购物服务,为线下引流

真人官网娱乐● WANSHANXIANSHANGGOUWUQUDAO:JINHOUXIANSHANGSHANGCHENGYUXIANXIAMAICHANGDERONGHESHIDASHISUOQU,YESHIGOUWUZHONGXINWEISHANGHUTUOKUANXIAOSHOUQUDAO,ZENGQIANGGOUWUZHONGXINKANGFENGXIANNENGLIDEZHONGYAOYIHUAN。XUDUOGOUWUZHONGXINYIJINGZAIYIQINGQIJIANYIJINGKAIQIDEXIANSHANGMAIHUOFANGSHI,JINGGUO1GEDUOYUEDESHISHI,RUJINYAOJINXINGJIEDUANXINGDEFANSI、WANSHAN,SHULIZHENGGEGOUWUZHONGXINXIANSHANGXIAOSHOUYUZAIXIANGOUWUFUWU,ZHAOZHUNYIGEFANGXIANGZUOZHONGDIANDIAOZHENG。

● LIYONGXIANSHANGQUDAOCHENDIANKEHUZIYUAN:YIQINGQIJIANJILEIDEYIXIEXIANSHANGZIYUAN,RUSHEQUN、ZHIBODENG,KEYIZUOHOUXUDEYOUHUA,YINDAOKEHUHUIGUIXIANXIAGOUWUZHONGXIN;DINGQIFABUXINXIDUIKEHUJINXINGGUANHUAI,SUODUANYUXIAOFEIZHEDEQINGGANJULI,BALIULIANGBIANCHENGBIANXIANDELIQI。ZHEILEI“SIYULIULIANG”YIDANYONGYOU,HOUQIYUNYINGCHENGBENDI,KEYIWEIGOUWUZHONGXINDEZHANGQIFAZHANXULI。

BIRUAIQINHAIJITUANZAOZAOJIUBUJUSHEQUNYINGXIAO,YIJILEILE500GEYISHANGDESHEQUN,BINGQIELIYONGZHIBO、FENXIANGLIEBIANDEFANGSHI,BUDUANKUODASHEQUNDEGUIMO。MEIGESHEQUNZHUYOUJINGYANFENGFUDEYUNYINGRENYUAN,DINGQIWEIXIGUKE,YOUCICHENDIANLEDALIANGDEZHONGSHIYOUZHIKEHU。

真人官网娱乐“CHANG”YIRANSHIGOUWUZHONGXINDEZHONGXIN,RUHETONGGUOXIANSHANGBARENYINHUIDAOGOUWUZHONGXINDECHANG,SHIGOUWUZHONGXINZHONGYAOGONGKE。

✦ 升级物业服务,多重防范不松懈

真人官网娱乐JINGGUOZHEICIYIQING,XIAOFEIZHEDUIGOUWUZHONGXINDEWEISHENGDEYAOQIUHUIYUELAIYUEGAO,MIANDUIJIJIANGDAOLAIDEKELIUFANCHAO,GOUWUZHONGXINDEWUYE、ANBAOBUMENGENGYAOTISHENGZHENGTIFUWUDESHUIPING。

真人官网娱乐RUKOUBAKONG:SHIXINGSHANGCHANGCHURUKOUFENLI,ZAIRUKOUCHUJINXINGRENYUANDETIWENJIANCE、DENGJI;ZAICHURUKOUSHEZHIFEIQIKOUZHAOHUISHOUXIANG。

真人官网娱乐RICHANGXIAOSHA:MEIRIDUISHANGCHANGGONGQUJINXINGYANGEXIAOSHA,QUEBAOQUANMIANQINGJIEDAOWEI,HAIYAOBAOZHANGKONGJIANDETONGFENGHUANQI。CIWAI,PEIBEIXISHOUYE、XIAODUYEHUICHENGWEIYIGEZHANGXIAOJIZHI。

真人官网娱乐YINGJIANSHENGJI:JIANYIGOUWUZHONGXINQUANMIANTUIGUANGVAVZHONGYANGKONGDIAOYIJIXINFENGXITONGDESHIYONG,YIYOUHUAGOUWUZHONGXINNEIBUDEKONGQIZHILIANG。

WUZICHUBEI:HOUYIQINGSHIDAI,GOUWUZHONGXINNENGJIEHEFANGYIWUZIDEJINQUEQINGKUANG,MIANFEIFASONGKOUZHAODENGFANGYIYONGPIN,YESHISHANGCHANGWUYEFUWUDEYIDALIANGDIAN。

真人官网娱乐KONGZHIKELIU:KELIUGUODUODESHIHOUYINGCAIQUXIANLIUHUOFENLIUCUOSHI,YIBIMIANRENYUANGUODUMIJI。 

✦ 加强会员系统建设,“稳住”核心消费者

YOUDIAOCHASHUJUXIANSHI,YIQINGQIJIAN,YOUHUIYUANXITONGDE、HUIYUANSHULIANGJIAODUODESHANGCHANG,MINGXIANBIMEIYOUHUIYUANXITONGHUOSHULIANGSHAODESHANGCHANG,XIANSHANGXIAOSHOUYEJIHAO。JIYUGOUWUZHONGXINHUIYUANGUANLIDEYOUSHI,YIHOUDIYIBOBUCHANGXINGXIAOFEIJIANGZHUYAOLAIZIHUIYUAN。YOUCIKANLAI,QIANGHUAHUIYUANXITONGJIANSHE、TISHENGHUIYUANXIAOFEIZHANBIDUIGOUWUZHONGXINHUIFUYOUZHEHENDADEZUOYONG。

真人官网娱乐ZHENDUIXINGDISUOZHULAOHUIYUAN:YAOLIYONGGOUWUZHONGXINHUIYUANDASHUJU,ZHENDUIHUIYUANBIAOQIANHEXIANGGUANSHUJUFENXI,JINGZHUNTUICHUGEXINGHUADEXIAOFEITAOCAN。

真人官网娱乐ZHIDINGYOUXIYINLIDEFULILAIZHAOMUXINHUIYUAN:JIANGDIHUIYUANRUHUIMENJIAN,TONGGUODEZHIHUANLAIXIYINXIAOFEIZHERUHUI,RUBANKASONGLI、ZENGJIAERJIDUDEHUIYUANJIFENYOUHUIDENG,ZHAOLANGENGDUODEHUIYUAN,CIJIXIAOFEI。

真人官网娱乐LIANDONGSHANGCHANGHUIYUANYUSHANGHUHUIYUAN,ZUIDAHUAFAHUIGOUWUZHONGXINDELILIANG,DIAODONGSHANGHUJIJIXING。

 03 

未来,购物中心将掀起新一轮变革

✦ 购物中心去购物化是大趋势

SUIZHEXIAOFEIXUQIUDEBIANHUA、XIAOFEIJIEGOUDESHENGJI,WEILAIDEGOUWUZHONGXINHUIJIANJIANQINGXIANGCHENGWEIJIYUGOUWUTEXINGDEZONGHEXINGXIAOFEICHANGSUO,GOUWUGONGNENGHUIRUOHUA,ERLVYOU、YILIAO、YUNDONG、WENHUA、JIAOYU、YULE、XIUXIANDENGKUAJIERONGHEGONGNENGJIANGHUIDALIANGCHUXIAN。

GOUWUZHONGXINDAPOCHUANTONGMOSHIDEFANGSHIBUJINJINSHIYONGBAOXIANSHANG,GENGYINGYUNYONGXIANSHANGGONGJUDAPOSHIJIANHEKONGJIANDEXIANZHI,TANSUOGENGDUOLINGHUODESHANGYEMOSHI,KEYIXIANGSHENGHUOZHONGXIN、TIYANZHONGXIN、SHEJIAOZHONGXINDENGFANGXIANGYANSHEN。

✦商场业态面临重新洗牌,健康类值得重点关注

CICIYIQINGDAILAILEXIAOFEIGUANNIANDEZHUANBIAN,HUIDUIGOUWUZHONGXINDEYETAIDIAOZHENGCHANSHENGJIAODADEBIANHUA。GOUWUZHONGXINCONGYETAIHE真人电子娱乐 DEXUANZESHANG,BUZHISHIJIZHONGZAICHUNLINGSHOU、CANYINDEFANGXIANG,KEYIKAOLVJIARUDUOYUANHUA、DANXINGKONGJIANJIAODADEYETAI,DUIDIANJING、ZHINENGKEJI、LVSEJIANKANG、JIANSHEN、YULEDENGJINXINGWAJUE。

TEBIESHI,SUIZHEXIAOFEIZHEJIANKANGYISHIDETISHENG,JIANKANGLEIYETAIZHIDEYUNYINGZHEZHONGDIANGUANZHU。

ZAIGUOWAI,JIUYIYOUCHENGSHUDEJIANKANGYILIAOXINGGOUWUZHONGXIN/SHANGYEZONGHETI,BIRUXINJIAPOThe Paragon、DIBAIJIANKANGCHENG、RIBENDONGJINGZHONGCHENG。ZAIGUONEI,YEYOUHANGZHOUDASHACHENGSHI501SHENGHUOGUANGCHANG、XIANYUNYINGTONGYIYANGZONGHEZHUTIGOUWUZHONGXINZHENGRONG·CAIHONGGUDENGJIANKANGZHUTIDEGOUWUZHONGXIN。WEILAI,“SHANGYE+JIANKANG”GUJIYEHUIZAIGUONEIJIXUSHENGWEN,ZAIGOUWUZHONGXINLIYINRUJIANKANGYETAI,DAZAOJIANKANGZONGHETIDENGHENYOUKENENGCHENGWEIGOUWUZHONGXINGAIGEDEZHONGYAOFANGXIANG。

✦ 购物中心数字化升级势在必行

真人官网娱乐CICIYIQINGZHONG,YOUXUDUOGOUWUZHONGXINYOUYUSHUZIHUAJIANSHETOURUBUZU,LIANLIULIANG、HUIYUANDENGJICHUSHUJUDOUWUFACAIJI,LUCHUXIANSHANGGUANLIDEDUANBAN。YESHIZHONGDUOGOUWUZHONGXINRENSHIDAO,SHUZIHUAJIANSHESHIYUNYINGSHENGJIDEZHONGYAOYIHUAN。XIANGYINGSHANGWANGQIXIAYINGZHIKEJIKAIFADESHANGQUANJINGPINDONGCHAXITONG、ZHIHUIKELIUSHUJUXITONG、ZHIHUIHUIYUANYINGXIAOXITONGDENGTONGGUOSHUJUDADAOJINGXIHUAYUNYING,JIETIXIANLESHUZIHUAZAIGOUWUZHONGXINYUNYINGZHONGDELILIANG。

XIAOFEIXUQIUYIZHIDOUZAI,GOUWUZHONGXINGAIRUHETONGGUOSHENRUDONGCHAKEQUNSHUJU,JINXINGDICHENGBENGAOCHENGXIAODEJINGZHUNTUOKE?RUHEYOUXIAOSUODINGMUBIAOKEHU,TISHENGXIAOSHOULV?WUYISHIDANGXIAXUSHIYUNYINGDEGUANZHUZHONGDIAN。

真人官网娱乐YINGSHANGWANGQIXIAYINGZHIKEJIXINKAIFADEGOUWUZHONGXINYINGXIAOGONGJU——SHANGOU,NENGBANGZHUGOUWUZHONGXINDAJIANXIANSHANGDEYUNYINGPINGTAI,CHONGFENLIYONGSHEJIAOCHUANBOYOUSHI,LIANHESHANGHUKAITUOXIANSHANGXIAOSHOUQUDAO,JIGOUWUZHONGXINSHUZIHUASHENGJIZHIMINGLEXINDAOLU。

真人官网娱乐GOUWUZHONGXINTONGGUOXIAOCHENGXU,JIANGSHANGCHANGZISHENHUIYUAN、真人电子娱乐 SHANGHUDEHUIYUANYIJIZHOUBIANXIAOQUSHEQUNQUANMIANHUIJIDATONG,LIYONGXIANSHANGCHUANBODELIEBIANYOUSHI,KUODAXIAOFEIBANJING;

真人电子娱乐 SHANGHUZEKETONGGUOXIANSHANGDIANTUOKUANXIAOSHOUQUDAO,TONGSHIYUGOUWUZHONGXINJIQITA真人电子娱乐 GONGXIANGKEQUN,TIGAOXIAOSHOU。

CONGMUQIANYISHIYONG“SHANGOU”DEGOUWUZHONGXINLAIKAN,XIANSHANGYUNYINGDEXIAOGUOYOUHENDATISHENG:

ZHENGZHOUYoyopark:SHIYONG“SHANGOU”CHANPINYUELIANGZHOUSHIJIAN,YILEIJISHANGXIAN1100KUANSHANGPIN,TONGGUOLIEBIANHUODONGXINZENGHUIYUAN4500+,XIAOCHENGXULEIJIFANGWEN3WANYUCI。

真人官网娱乐BEIJINGHUARUNWUCAICHENG:SHIYONG“SHANGOU”CHANPINSANGEYUE,LEIJIXIAOSHOUEJINBAIWANYUAN,XINZENGHUIYUAN4000+,XIAOCHENGXULEIJIFANGWEN5WANYUCI。

TIANNINGWUYUEGUANGCHANG:SHIYONG“SHANGOU”CHANPINYUESANZHOUSHIJIAN,TONGGUOLIEBIANHUODONGXINZENGHUIYUAN7000+,XIAOCHENGXULEIJIFANGWEN2WANYUCI。

真人官网娱乐SHICHANGHUIFUDEBUFAZAIJIAKUAI,GOUWUZHONGXINDEDIAOZHENGSHENGJIYEYAOJIASU,WOMENGONGTONGQIDAIZHESHANGYEHUINUANDEDAOLAI,QIDAIZHEGOUWUZHONGXINTUIBIANDEYUELAIYUEHAO!

当前阅读:购物中心如何“抢夺”疫后第一波客流?

上一篇:宝姿旗下PORTSPURE合法真人线上2020早春彩色针织系列穿搭

下一篇:榴莲泡泡,真人官网娱乐 女生喜爱的美食甜品

分享到: | | | | 真人官网娱乐

REDIANZIXUN

真人官网娱乐真人官网娱乐 TUKU

CAINIXIHUAN

翻翻购物中心的历史资讯:

×

点击刷新验证码


讨厌注册?直接登录就能收藏、分享你的最爱!