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疫情之下,零售业正在酝酿下一次腾飞

| | | | 真人官网娱乐 2020-3-6 13:27

ERZHEIYIYIQINGYEYIWAIDICUISHENGLEDIANSHANGDEJUEQI。2003NIAN5YUE10RI,TAOBAOSHANGXIAN,DANGSHIYEMIANSHANGXINGMUDIXIEZHE:“JINIANZAI‘FEIDIAN’SHIQIXINQINGONGZUODERENMEN。” LINGYIBIANSHIBEIWEIKUNZAIXIAOTIAODEZHONGGUANCUNDELIUQIANGDONG,DANGSHIHAIZAIZUOMENDIANSHENGYIDETAZAIBBSSHANGMAICHULEDIYIJIANSHANGPIN,TAMINRUIDIYISHIDAO,DIANZISHANGWUYONGYOUZHEBICHUANTONGXIANXIALINGSHOUGENGGUANGKUODEFAZHANKONGJIAN。

YIQINGYEZAIJIWEILAILINGSHOUXINGYEDEFEISUFAZHAN,TIGONGXINDEQISHIHEQIJI,WEIZHONGGUOLINGSHOUYEXINSHIWUDEDANSHENGCHUANGZAOKENENGXING。

2020NIANYISHIBAOFADEXINXINGGUANZHUANGBINGDUFEIYANYANKONGZHIJINCHUJIANCHENGXIAO,ZHEICHANGFANGYIGONGJIANZHANZAIGAIBIANRENMENSHENGHUOGUIJIDETONGSHI,YEWUYIZHONGTUIDONGLELINGSHOUXINYETAIDEMENGYAHEFAZHAN。

真人官网娱乐ZAOZAI2016 NIAN,GUOWUYUANBANGONGTINGYINFADE《GUANYUTUIDONGSHITILINGSHOUCHUANGXINZHUANXINGDEYIJIAN》TICHUYAO“JIANGXIANXIAWULIU、FUWU、TIYANDENGYOUSHIYUXIANSHANGSHANGLIU、ZIJINLIU、XINXILIURONGHE,TUOZHANZHINENGHUA、WANGLUOHUADEQUANQUDAOBUJU。”XINLINGSHOUDEGAINIANZICILUODAOSHICHU,FEISUFAZHAN。

真人官网娱乐2020NIANDEXINGUANYIQINGYUWUYIJIANZHULILEZHEIYIQUSHI:

- CANYINQIYEZANTINGTANGSHIYEWU,YUWAIMAIPINGTAIJINMIHEZUO,GENGYOUQIYEYUWULIUGONGSIKAIZHANHEZUO,KUODASONGCANFANWEIZHIQUANSHI,LIRULEKAISAPISAQIANSHOUSHUNFENG;

真人官网娱乐- CHAOSHIMAICHANGYUWULIUGONGSIHEZUO,BANGZHUJUMINZUBUCHUHUBIANKEMAIDAOCHAIMIYOUYANDENGRICHANGXIAOHAOPIN,LIRUYONGHUICHAOSHIYUJINGDONGDAOJIA、WUMEIYUDUODIANDENG;

- YUCITONGSHI,“GONGXIANGYUANGONG”MOSHIYECHUANGXINCHUXIAN,BUTONGQIYEZHIJIANKELINSHIJIANLIYUANGONGHEZUOJIZHI,JIANGYIFANGQIYEDEXIANZHILAODONGLIYONGYUTIANBULINGYIFANGQIYELAODONGLIQUEKOU,LIRUHEMAYUYUNHAIYAODENG。

真人官网娱乐ZHEIYIMUSICENGXIANGSHI,17NIANQIANDEFEIDIANYIQINGYEWEIDANGSHIHAITINGLIUZAIYIXIANXIAQUDAOWEIZHULIUDEZHONGGUOLINGSHOUXINGYEDAIQULEYIXIANGBUDAODECHUANGXIN。

真人官网娱乐JUKAIDUXIAOFEIZHEZHISHUSHUJUXIANSHI,ZAIJIEZHI2003NIAN5YUEGUOQUDE12ZHOU,CHAOSHIHEBIANLIDIANDEXIAOSHOUJINEMINGXIANSHANGSHENG,ERZAHUODIANHEFUQIDIANZEBIAOXIANDIMI。

ERZHEIYIYIQINGYEYIWAIDICUISHENGLEDIANSHANGDEJUEQI。2003NIAN5YUE10RI,TAOBAOSHANGXIAN,DANGSHIYEMIANSHANGXINGMUDIXIEZHE:“JINIANZAI‘FEIDIAN’SHIQIXINQINGONGZUODERENMEN。” LINGYIBIANSHIBEIWEIKUNZAIXIAOTIAODEZHONGGUANCUNDELIUQIANGDONG,DANGSHIHAIZAIZUOMENDIANSHENGYIDETAZAIBBSSHANGMAICHULEDIYIJIANSHANGPIN,TAMINRUIDIYISHIDAO,DIANZISHANGWUYONGYOUZHEBICHUANTONGXIANXIALINGSHOUGENGGUANGKUODEFAZHANKONGJIAN。YUSHIZHEICHANGFEIDIANYIQINGWUYIJIANDIANDINGLESUIHOU17NIANZHONGGUODIANSHANGSHIYEDEGUANGKUOGEJU,YEJIANZHENGLEQIBAOFAXINGDEZENGZHANG。

真人官网娱乐YIFEIDIANSHIQIDELINGSHOUBIANHUAWEICANKAO,ZAIJIANGSHIYELAHUIDAOYANQIAN,DANGXIAXINGUANFEIYANYIQINGHUOXUYEZAIJIWEILAILINGSHOUXINGYEDEFEISUFAZHANTIGONGXINDEQISHIHEQIJI,WEIZHONGGUOLINGSHOUYEXINSHIWUDEDANSHENGCHUANGZAOKENENGXING。

可能性一

真人电子娱乐 门店的销售职能弱化

“体验式”运营可能是趋势

ZIYIQINGFASHENGYILAI,DUOSHUMENDIANFENFENJIANGCHANPINHEFUWUZHUANZHIXIANSHANG,CHANGSHIXIANSHANGJIAOYIHETUIGUANG,ZAICIZHIQIAN,XIANXIAJIAOYIHAISHIZHUYAOXIAOLIANGLAIYUAN,GENJUGUOJIATONGJIJUGONGBUJIEZHI2019NIANSIJIDUDESHUJU,QUANGUOSHIWUSHANGPINWANGSHANGLINGSHOUEZHANSHEHUIXIAOFEIPINLINGSHOUZONGEDEZHANBIZHIYOU20.7%。

真人官网娱乐ERNIXIANGSIKAOZHEIYIBIANHUA,RUGUOJIYUXIANZHUANG,WEILAIJIANGMENDIANDEXIAOSHOURENYUANJIANSHAO,ZAIMENDIANZHUYAOTIGONGCHENJINSHITIYAN,WEIGUKEDAZAOJILEQUHECANKAOXINGYUYISHENDECHANPINYINGYONGHUANJING,NEIMEMENDIANDEZHUYAOZUOYONGJIANGCONGZHIJIEXIYINGOUWUXIAOFEIZHUANWEITISHENG真人电子娱乐 PUGUANGDU、CHANPINREDU、SHEJIAOMEITIYINGXIANGLI,TONGSHICHANSHENGGENGDUOGOUMAIHEQIANZAIXIAOFEIQUN。

ZHEIYIKENENGXINGYIJINGTONGGUOKUAISHANHUODONGDEXINGSHIDEDAOLEQIANGYOULIDESHIJIANXIAOGUO,JINNIANLAICENGCHUBUQIONGDE真人电子娱乐 KUAISHANHUODONGZHENGZAIBAZHANNIANQINGXIAOFEIZHEDESHIYEHESHEJIAOPINGTAI,JIEZHUKUAISHANHUODONGTUICHUDECHANPINYESHOUHUOLEGAOGUANZHUDUHEBUFEIDEXIAOSHOUCHENGJI。

TANGRUOMENDIANNENGGOUCANKAOZHEIYIXINGSHI,YITIYANDAGUOXIAOSHOUWEIFANGXIANG,PAOQICHUANTONGDEDANYICHANPINZHANSHI,GAIZHIYIFENGFUDEGOUWUTIYAN,NEIMEZAIXIANXIAQUDAOSHOUDAOBUKEKANGZUAIDEQINGXINGXIA,SHOUDAODEYINGXIANGJIANGXIANGDUIJIANXIAO,XIAOSHOUCHENGJIYISHIRUCI。

可能性二

“宅经济”诞生线上购物的

体验形式更为多元化和沉浸式

真人官网娱乐SHOUYIQINGYINGXIANG,BUBIANCHUMENGUANGJIEGOUWUDEXIAOFEIZHEZAIJUJIAGELIQIJIANWEIDIANSHANGPINGTAIDAILAIJUDAGONGXIAN。JUFENGHUANGWANGBAODAO,SUNINGYIGOUZHUZHANLIULIANGZAICHUNJIEQIJIANTONGBIZENGZHANGCHAOGUO50%,XIANSHANGSUNINGCHAOSHIYEWUCHENGXIANFANBEIZENGZHANG。KANQILAISHENGXIANDIANSHANGSIHUSHIZHEICIYIQINGQIJIANDEZUIDAYINGJIA,KESHIPAOKAIJUMINSHENGJI,RENGYOUYIXIEJIJIDIAOZHENGXIAOSHOUMOSHIDE真人电子娱乐 SHIXIANLELINGLEIZENGZHANG。

一些化妆品、服装真人官网娱乐、运动产品行业尚未如期复工的门店导购,化身为线上主播,透过直播获客,取得了意想不到的成果:一名导购直播3小时服务的消费者人数,相当于复工6个月服务的客流;一次直播产生的销售额,相当于在门店上了一周班。门店导购扎实的卖货功底,在自己的直播间得到了充分发挥,也在这一特殊的凛冬时节为真人电子娱乐 带来温暖。

真人官网娱乐BUJINSHIZHIBO,ARGOUWU、YUSHEJIAOMEITIHEZUOXIAOSHOUDENGYEZAIYOUTIAOBUWENFAZHAN,TONGSHIHAIYOUGENGDUOQIEYOUQUDEXIANSHANGTIYANFANGSHIZAIQIAORANCHUXIAN,BIRUZAITIANMAOSHANGTONGGUOJIEMIANMEIGUANLIUCHANGDEDINGZHIQIDINGZHIYIJIANKESHURUWENZI、XUANZETUXINGDEWEIYI,HUOZHESHIYIPINGGAODUANYANGJIU,ZHEIXIEDUOYUANHUAGONGNENGZHENGZAIFENGFUXIAOFEIZHEDEXIANSHANGGOUWUTIYAN,KAITUO真人电子娱乐 DEXIANSHANGXIAOSHOUKONGJIAN。

可能性三

线上线下渠道更加融合

“无接触购物”成新流行

SUIZHEYIQINGFASHENG,“WUJIECHU”CHENGWEILEXIAOFEIXINLIUXINGYU,WUJIECHUPEISONG、WUJIECHUGOUWUDENGCICHUXIANZAIGEZHONGXIANSHANGXIAOFEICHANGJING,XIAOFEIZHEZAIWUXUYUXIAOSHOUMIANDUIMIANJIAOLIU、QIEWUFACHUPENGCHANPINDEQINGKUANGXIACHANSHENGLEDUOGEXIAOFEIXINGWEI,BUDEBUCHENGRENDESHI,14TIANSHENZHIGENGJIUBIMENBUCHUDEXIANZHUANGSHIDERENMENWUXINGZHONGJIESHOUBINGXIGUANLEZHEIYANGDEWUJIECHUMOSHI。

RUIXINGWURENKAFEIJI、XICHAZHINENGQUCHAJU,DOUZAIYIQINGDABEIJINGXIAYINGYUNERSHENG,ERZHEIYANGDEWUJIECHUGOUWUXINGSHIYEWEIWEILAIWURENCHAOSHIDEGUANGFANYINGYONGMAIXIAFUBI,WUJIECHUSHILINGSHOUDEWEILAISHIFENKEQI。

真人官网娱乐ERJIEHEQIANMIANTIJIDEXIANSHANGHEXIANXIAQUDAOFENBIEKENENGCHUXIANDEXINQUSHI,KEYIDADANYUCE,WEILAIXIANSHANGXIANXIAQUDAOHUIGENGJIAXIANGFUXIANGCHENG、RONGWEIYITI,WULUNSHIXIANXIATIYANHOUXIANSHANGGOUMAI、HAISHIXIANSHANGZHONGCAOHOUXIANXIACHAKAN,XINLINGSHOUZHEIYIGAINIANJIANGGENGJIALUODAOSHICHU。

可能性四

优化库存处理方案

推行按需柔性生产,减轻库存压力

KUCUNLILAISHIRANGLINGSHOU真人电子娱乐 YOUAIYOUHENDEGUANJIANCI,ANZHAOYIWANG真人电子娱乐 YUNYINGDESHIJIANXIAN,2019QIUDONGJIYAKUCUNJIDAICHULI,YUCITONGSHI2020CHUNXIAXINPINYOUYAOMABUTINGTIZHANKAIXIAOSHOU,CHUNJIESHILAKAIYINIANXIAOSHOUXINCHENGJIDANDEQIDIAN,YIBOCHUNXIADANPINSHANGXINHOU,BIANSHIMANGLIUDEXIAOSHOU、YINGXIAO、FAHUO、ZAISHENGCHAN,RANERYIQINGDECHUXIANSHIDELINGSHOU真人电子娱乐 BUDEBUZHIMIANKUCUNNANTI——KUCUNJIYAXIAOHAODALIANGXIANJIN,QIECHIXUBIANZHI,ZHEISHIDEQIYEBUDEBUMIANDUIXIAOHUOYALI,ZHENGQUXIANJIN。

LIYONGYIYOUDEXIANSHANGDIANSHANGQUDAO、NULIFAJUEGENGDUOQIANZAIDEXIAOSHOUJIHUIGURANSHICHULU,DANPAOQUEQUDAO、RENLIDENGZHONGZHONGBUKEKONGYINSU,ZAIZHONGXINSHENSHIZHEIYIWENTI,KEYIHUOQUDUIYUKUCUNDEXINSIKAO。

包括ZARA、优衣库在内的多个服装真人电子娱乐 早已优化供应链,通过多款式、小批量的供应模式,及时销货、减轻库存压力、迎合多样消费者,实现了灵敏快速反应的柔性供应链模式。与库存积压成山相对,按需生产模式的应用在疫情关头对真人电子娱乐 产生了举足轻重的作用,只待疫情过去,供应链即刻恢复,跟上消费者的“报复性消费”,真人电子娱乐 大有可能很快回归到盈利状态。

ZHENGZAIZHEFUDELINGSHOUXINGYEBEIHOUSHITOUZHEGUANGXIANDEXINQIFA,ZHENGRU17NIANQIANFEIDIANYIQINGWEIDIANSHANGXINGYEPUXIADEJISHI,LINGSHOUXINGYEDEXIAYICITENGFEIYEZHENGZAIXINGUANYIQINGXIAYUNNIANGZHE,XUSHIDAIFA。

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