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真人官网娱乐 真人电子娱乐 网>资讯>除了买买买,三八妇女节营销还有哪些惊喜?

除了买买买,三八妇女节营销还有哪些惊喜?

| | | | 2020-3-9 09:16

YIQINGXIADESANBAFUNVJIEWUYISHITESHUDE,DANGSHANGJIALIYONG“NVSHENJIE”、“NVWANGJIE”DENGZIYANHUYUNVXINGMAIMAIMAISHI,BUFEN真人电子娱乐 QUEZAIZUO真人电子娱乐 JIAZHISHUCHUDEDANVZHUWENAN。

ZHONGGUOSHANGHAI——YINYIQINGERCUOGUOLECHUNJIEHEQINGRENJIELIANGCIYINGXIAOJIHUIDE真人电子娱乐 ,ZHEICIZHONGYUCHENSANBAFUNVJIEBANHUIYIJU。JINGUANBUSHAOSHANGJIAYIRANZHUDADAZHECUXIAOLAIXIYINXIAOFEI,DANYEYOUYIXIE真人电子娱乐 WEIRAOYIQINGDEREDIAN,CHUANDIZHENGMIANNVXINGLILIANGDEYINGXIAOWENANGENGSHENDERENXIN。

ZAIHAIWAI,Me TooYUNDONGSUODAIDONGDENVXINGLILIANGDEJUEQIYERANGSANBAFUNVJIEZHEIGECHUANTONGSHANGBINGFEIZHULIUYINGXIAOJIEDIANDERIZIBEI真人电子娱乐 ZHONGXINLIYONG。BoFSOULUOLE2020NIANQUANQIUSHIGEZUIJUDAIBIAOXINGDEFUNVJIEWENANJIHUODONG,XIANGBIZHIJIETUIXIAOMAIMAIMAI,CHUANDI真人电子娱乐 ZHENGMIANJIAZHIGUANDEYINGXIAOSHISUOYOUYOUZHIWENANDEGONGXING。

1、内外:No body is nobody

 NEIWAIJILUPIAN《No body is nobody》| TUPIANLAIYUAN:真人电子娱乐

真人官网娱乐MEIXIANGDAO,JINNIANBEISHUAPINGZUIDUODEYIZHIYINGXIAOSHIPINLAIZINEIYI真人电子娱乐 NEIWAI。DABUFENNVXINGKANGUO“No body is nobody”(MEIYOUYIZHONGSHENCAI,SHIWEIBUZUDAODE)JILUPIANZHIHOUBIAOSHIGENGRENKEZIJILE。

SHIPINZHONG,6WEIBUTONGSHEHUISHENFEN、NIANLINGHESHENCAIDENVXINGCHUANZHENEIWAIDENEIYIZIXINDAFANGDIZHANSHIZHEZIJIDESHENCAI 。DAXIONG、PINGXIONG、DANSHENMAMA、PANGNVHAI,58SUIDEMAJIE……MEIGERENHUIYINWEIZIJIDESHENCAIJINGLIGUOFANNAO、BUZIXIN、GAIBIANSHENMEI、ZHENGSHIZIJI、FAXIANZIJIDEMEI、ZHONGJIANZIXINZHEIGEGUOCHENG。

ZAIRUJINZHEIGEYISHOUWEIMEIDESHENMEITIXILI, YI“NVXINGYUEJI” WEI真人电子娱乐 JIAZHIGUANDENEIWAIXIWANGTONGGUOZHANXIANSHENCAIDUOYUANXINGHEDUTEXINGLAICHANGDAONVXINGRENKEZIJIDESHENTI,ZHAOHUIZIXIN。

2、自然堂:当代木兰

真人官网娱乐● ZIRANTANG《DANGDAIMULAN》XUANCHUANHAIBAO | TUPIANLAIYUAN:真人电子娱乐

真人官网娱乐ZAIXINGUANBINGDUYIQINGXIA,ZIRANTANGZHIZUOLEYIGEMINGWEI《DANGDAIMULAN》DEGAORANDONGMAN,ZHIJINGKANGYINVXINGGONGZUOZHE。

HUAMULANBENSHIZHONGGUOLISHISHANGZUIJUDAIBIAODENVXINGXINGXIANG,ERKANGYIZAIYIXIANDEBAIYIZHANSHI、JIJIANNVSHEN、QUANNENGNVBING、JIAOSHIHUASHENWEIDANGDAIMULAN,ZAIGEZIDEGANGWEISHANGGONGXIANZIJIDELILIANG。CIDONGMANSHIPINYIJINGSHANGXIAN,YINQIGUANGDAWANGYOUDEGONGMING,SHIPINBOFANGLIANGDA612WANCI。“DANGDAIMULAN,MEIYIGEDOUHENMEI”DEBIAOYUYEZAIWANGLUOSHANGBEIGUANGFANCHUANBO。

无疑,自然堂此次营销是成功的,既结合了当下热点,又用国漫的方式将女性热血奋斗的一面展现得淋漓尽致。其实,太平鸟、Vero Moda均以花木兰为主题,做了联名款,相比之下,自然堂的“当代木兰”更能引起共鸣。

3、小红书:红唇接力活动

3YUE8RIZHEITIAN,XIAOHONGSHUSHEQULIDEDUOWEIBOZHUFAQIHONGCHUNJIELIDEHUODONG,QIZHONGBAOKUOXINGUANFEIYANHUANZHEABU。JIEZHI3YUE8RI13:00,YIJINGYOU2000RENCANJIALEHONGCHUNJIELIHUODONG,GUNIANGMENZHAIXIAKOUZHAO,HUAZHEMEIMEIDEHONGCHUNZHUANG,ZHANXIANZIXINDEYIMIAN。SUIRANGUANFANGBIAOSHICICIHUODONGMEIYOUYINGXIAOMUDE,ZHISHIXIANGRANGNVSHENGMENTONGGUOZHUANGRONGDUICHUNTIANYIJIWEILAIYOUGEMEIHAODEQIDAI,DANZHEIGELEISI“BINGTONGTIAOZHAN”DEHUODONGXIANRANYIZAIZHIZAOHUATIREDU,YEFUHEXIAOHONGSHUYINEIRONGSHEJIAOWEIZHUDAODEDINGWEI。

4、 天猫:爱自己就是了不起

DANGZHONGDUODIANSHANG真人电子娱乐 YONG“NVWANGJIE”、“NVSHENJIE”DENGZIYANZUOYINGXIAOSHI,TIANMAOGAICHENGLEYUANSHIQIEZHIJIEDE3.8JIE,BIAOSHIDUIFUNVDEZUNZHONGHEPINGDENGKANDAI。

天猫还提出“爱自己就是了不起”的口号,携手青年演员辣目洋子、汉服博主司音儿、职场妈妈echo等9位女性,用她们的生活vlog告诉女生要好好爱自己,因为爱自己是所有热爱的开始和答案。视频内容亲切又贴近女性生活,爱自己就是了不起的宣言同样提倡女性有属于自己的生活方式,无论是什么职业、身份,都要把生活重心先放在自己身上,再试着去爱别人。

真人官网娱乐CHUCIZHIWAI,YIXIEGUOJI真人电子娱乐 YEZAISANBAFUNVJIEZHIJICHUANDIZHEGEZHONGGEYANGCHONGMANNVXINGLILIANGDEJIAZHIGUAN。

5、&Other Stories:拍摄自己,表达自我

&Other StoriesYAOQINGLEQUANQIU9WEINVXINGSHEYINGSHIGONGTONGWANCHENGYIGE“her image her story”(PAISHEZIJI,BIAODAZIWO)DETEBIEQIHUA。TAMENFENBIESHIGia Coppola、WANGZIQIAN、Amanda Charchian、Grace Bukunmi、Wai Lin Tse、Laura Kampman、Ewa-Marie Rundquist YIJISHUANGRENSHEYINGZUHE Lottermann & Fuentes。

真人官网娱乐ZHEICISHEYINGSHIMENJIANGJINGTOUDUIZHUNZIJI,YONGPAISHEZIJI,BUZHUOZIJIDEFANGSHI,XIANGDAJIAZHANSHIJINGTOUBEIHOUNEIGEZHENSHIYOUDULIDEGETI。TONGSHI,&Other StoriesGULINVXINGYONGYUBIAODAZIJI,ZHANXIANZHENSHIDEZIWO。

6、Net-a-porter:多元生活态度

真人官网娱乐CHENGLI20ZHOUNIANDENet-a-porterBUJINYAOQING20GE真人电子娱乐 LIANHEZHIZUOTEBIEKUANTXU,HAIZAIZHONGGUOZUOLEYIGEXUANCHUANSHIPIN,YAOQINGSANWEIBUTONGLINGYUDENVXINGBIAODADUOYUANDESHENGHUOTAIDU。

真人官网娱乐ZHEISANWEINVXINGFENBIESHIXIHUANZAIYINLELINGYUTIAOZHANZIJIDEGESHOULIUBOXIN,TAIQIANMUHOUYONGBAOZIWODEJIXINGJUYANYUANJINJING,HAIYOUZHUIQIUDUOYUAN真人官网娱乐 TAIDUDEBOZHUXIMENDASAO。Net-a-porterYUTIANMAOXIESHOUZHIZUODEZHEIZESHIPINJIESUOLEBUTONGLINGYUNVXINGDEDUOYUANMEILI,HUYUDAJIATANSUONVXINGDUOYUANDESHENGHUOTAIDU。

7、Pomellato:“还有谁被拒之门外?”

真人官网娱乐YIDALIGAOJIZHUBAO真人电子娱乐 PomellatoTONGYANGXIESHOUBUTONGNIANLING、XUEKE、LINGYUDENVXING,ZHIZUOCHUDISANBU“Pomellato for women”DUANPIAN。

NVYANYUANCate BlanchettZAISHIPINZHONGTICHANGDAJIATIAOCHUXIANDINGDEKUANGJIA,BUXIETANSUOZIWODEBIANJIE,LIJIEBINGJIENAGETIJIANDECHAYI,RANGSHIJIEBIANDEGENGPINGDENG。SHENGAO1.05MIDEAIERLANGUNIANGSinéad BurkeBIAOSHIMEIGERENDOUKEYIBUDUANDIWENYIGEWENTI,NEIJIUSHI“HAIYOUSHEIBEIJUZHIMENWAI”。CHULEWEIMEIYIGEDULIGETIFASHENGZHIWAI,PomellatoHAIJIECISHIPINHUYUDAJIABAOHUDIQIU。 

8、LVMH:关注女性

LVMHJITUANDANGRANYEBUGANSHIRUO,ZANZHUDAOYANAnastasia Mikova HEYann Arthus-BertrandZHIZUOYINGPIAN《WOMAN》。DIANYINGJIANGZAI30GEGUOJIABOFANG,SUOYOUPIAOFANGJIANGDANGZUOSHANKUANMUJUANJIYINGSHILINGYUDENVXINGFEIYINGLIXINGZUZHI。

真人官网娱乐LVMHJITUANYOU73%DEYUANGONGWEINVXING,QIXIA真人电子娱乐 XIAOFEIZHEYEDADUOWEINVXING,SUOYIZAIDIANYINGZHENGSHIBOCHUZHIQIAN,LVMHZHAOLAIJITUANLIDENVXINGZHIYUANZHE,WEITAMENPAISHELEYIGEWUSHENGDUANSHIPIN,SHITUTONGGUORANGTAMENJITICONGMUHOUDAOJINGTOUQIAN,LAIZHANXIANNVXINGLILIANG。

9、Kering:Women In Motion

真人官网娱乐DANGBIEDE真人电子娱乐 REZHONGYUYAOQINGCHENGGONGNVXINGPAISHEDUANPIANSHI,KAIYUNJITUANXUANZEZANZHUYIBUZHIJINGNVXINGDEXIJU《Brazen》,GULIZAIYISHUWENHUAHECHUANGZUOLINGYUDENVXINGDADANZHUIQIUZIJIDESHIYE。

真人官网娱乐JULEJIE,BrazenSHIYIBUNVXINGTICAIXIJU,GONGYOU30JI,MEIYIJIWEIRAOYIWEIZAIGEZILINGYUYOUSUOCHENGJIUDE,SHENZHISHIGAIBIANSHIJIELISHIDENVXINGZHANKAI,YONGYOUMODEFANGSHIJIANGSHUTAMENRUHETONGGUOZIJIDELILIANGQUGAIBIANZIJIDESHENGHUO,SHENZHIGAIBIANSHIJIE。30WEINVXINGZHONGBAOKUOHAOLAIWUDAOYAN、BINGFAMINGCHUMENGSHENGWifiKEJIDEKEXUEJIAHedy Lamarr,YEYOUNUOBEIERJIANGHUODEZHELeymah Gbowee。《Brazen》JIANGZAI3YUE8RIFAGUODIANSHITAIBOCHU。

10、 Apple:致敬Mac背后的她们

真人官网娱乐PINGGUOTONGYANGZHAOJILE20WEIJIECHUNVXING,JIANGTAMENZAIMacDIANNAOHOUMIANGONGZUODEXINGXIANGJIANJIQILAI,HECHENGYIGE《JINGMacBEIHOU,GAIBIANSHIJIEDETAMEN》GUANGGAOPIAN,ZHANXIANNVXINGZHUANYEDULIDEXINGXIANG。ZHIDEZHUYIDESHI,GENQIANJIGESHIPINBUTONG,PINGGUOGUANGGAOPIANDEZHAOPIANDOUBUSHIBAIPAI,ERSHINVXINGMENZHENSHIDEGONGZUOZHUANGTAI,YOUGUOJIGESHOULady Gaga,ZHIDAODIANYING《XIAOFUREN》DEGreta Gerwing,HAIYOUKECHIXUCHAOPAI“HAOPING”CEOJIANLIANHECHUANGSHIRENHUANGNINGNING。

真人官网娱乐JIQUNIANAppleJIANG3YUESHEDINGWEI“GUOJINVXINGYUE”ZHIHOU,JINNIANYOUTUICHU“She creates (TACHUANGZAO)JIHUA”,JUXINGCHAOGUO5000CIToday at AppleKECHENG,ZHEZHONGGULINVXINGCHUANGZUOZHESHIYONGSHEYING、SHEJI、JISHU、SHANGYEHEDIANYINGLAI“GENJUREMENHUATIJINXINGCHUANGZUO,TANSUOXINGUANDIANBINGFUYUTAMENYUNYINGSHEQUDEQUANLI。”

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